FAQ Natural Medicine

Frequently Asked Questions

Natural Medicine

See also: Holistic, Alternative, Natural or Complementary – a closer look at terminology & Natural vet

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Q. What is Natural Medicine?

A. Broadly speaking, Natural Medicine is understood to imply the use of medicines from nature (e.g. herbal medicine). It has come to refer more loosely to any form of Alternative Medicine but there are reasons why many ‘Alternative’ procedures are not 100% ‘Natural’ but, of course, this may not be materially important except from a linguistic point of view (see www.alternativevet.org/holistic-alternative-natural-complementary.htm).

Q. There are many products in the market place, for pets and horses, with the word ‘natural’ appearing on the labelling or literature. Is this use of the word valid?

A. Beware the use of the words ‘natural’ or ‘nature’ or derivations of the words on products. It is used as a selling lever and advertising/marketing gimmick, in view of the acknowledged upsurge in public interest in Natural Medicine and more ‘natural’ lifestyles, but it may not be a justifiable use of the word in view of the ingredients used or the way a product has been manufactured. Of course, a proportion of products are natural but the word has been abused by commercial interest – caveat emptor (buyer beware).

Q. Does Natural Medicine involve natural feeding?

A. Natural feeding advice is offered for each and every patient, in the belief that feeding an animal in harmony with its evolved needs, as free from artificial chemicals and pollutants as possible, is the healthiest option. This advice is provided energetically and from a fervent belief that it will provide the best platform upon which to build health. However, it would be improper for the AVMC to insist that the advice is followed.

See also: Holistic, Alternative, Natural or Complementary – a closer look at terminology & Natural vet

If you have questions not answered here, please let us know (contact details)

Back to main FAQ